<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ways to Get Successful Marketing</title>
	<atom:link href="http://www.greylite.net/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.greylite.net</link>
	<description>Providing Guide for Successful Marketing</description>
	<lastBuildDate>Fri, 13 Apr 2012 07:35:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Marketing Your Business on a Budget</title>
		<link>http://www.greylite.net/marketing-your-business-on-a-budget/</link>
		<comments>http://www.greylite.net/marketing-your-business-on-a-budget/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 07:35:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=89</guid>
		<description><![CDATA[Promotion your company on a funds is a expertise that most little businesses would benefit from as it is one of the most essential elements of having a effective company. It can also be a huge strain on resources, particularly during the key start-up period. For little businesses, there are different techniques in which effective, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Promotion your company on a funds is a expertise that most little businesses would benefit from as it is one of the most essential elements of having a effective company. It can also be a huge strain on resources, particularly during the key start-up period.</p>
<p>For little businesses, there are different techniques in which effective, sensitive marketing can be created and monitored without having to spend too much cash, which can help create up the information of your company and produce new leads. By spending less cash and more time on low price promotion models, it is possible to grow a company naturally and to entice clean customer associates.<span id="more-89"></span></p>
<p>One of the best techniques of selling a company on a funds is to make and maintain a web page. A good way to produce interest in your web page is by composing regular media announcements and articles. Correspondents and news authors receive thousands of media announcements every day so make sure that yours has a appealing title and exciting articles. Writing useful articles and giving your knowledge will also help in getting visitors or traffic to your site.</p>
<p>A web page can have the impact of being a lasting advertisement, particularly if it is easily discoverable by google. It allows your company the chance to generate new leads from highly interested leads without having to actually interact with with them. All in all, that means your company can generate delivers any hour of the day or night, and can help with the &#8216;soft sell&#8217; to leads involved in costs up the competitors. An useful, well designed web page with plenty of articles modified regularly, can help represent your company as the right choice for potential buyers, and can sometimes have a popular impact in inspiring testimonials recommendations.</p>
<p>Another often overlooked company marketing technique is r / c stations promotion. As compared to promotion in other media, r / c stations promotion is particularly affordable, especially where you are providing products or services that is of general importance. While it is more complicated to monitor outcomes from promotion of this sort, I believe that customers are just as likely to react to r / c stations promotion, and considering it is often more cost-effective, it can be a great way to arrive at a local viewers and generate revenue and create popularity within your focus on area.</p>
<p>Marketing online is also a particularly affordable way of generating leads for your company, and also delivers with it apparent advantages in that it is easier to monitor and test. There are plenty of different techniques you can market on the Internet, and generally lb for lb these tend to be less expensive than more traditional promotion models like expenses forums or television promotion. Along with a well updated web page that has the ability to turn clients, this can confirm to be cash well invested and it is possible to create up a clean usage that you may otherwise have battled to arrive at.</p>
<p>Marketing a company on a funds isn&#8217;t easy, but it isn&#8217;t difficult either. There are many different techniques in which a company can be promoted for very little price, and these can be very efficient if you&#8217;re looking to create up a popularity and make new company delivers. By mixing techniques, examining and monitoring the outcomes, you can gradually create the most sensitive, most value for cash plan for your company, which can gradually help produce more revenue.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/marketing-your-business-on-a-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Successful Network Marketing, Understand the Law of Average</title>
		<link>http://www.greylite.net/successful-network-marketing-understand-the-law-of-average/</link>
		<comments>http://www.greylite.net/successful-network-marketing-understand-the-law-of-average/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 07:34:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=87</guid>
		<description><![CDATA[A effective multilevel promotion isn&#8217;t simple as what you may think it is, it needs more than just fortune. Perseverance, determination, persistence, and to take large measures regardless of what occurred. Utilize the law of regular to your benefit. So what is the law of average? And how to use it to create your own [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">A effective multilevel promotion isn&#8217;t simple as what you may think it is, it needs more than just fortune. Perseverance, determination, persistence, and to take large measures regardless of what occurred. Utilize the law of regular to your benefit. So what is the law of average? And how to use it to create your own effective multilevel promotion business?</p>
<p>It is just a variety activity. At first, when you discuss around with the concept of your increased company you will limited to deal with plenty of returns. It&#8217;s a magic that you will be able to get all of your buddies fascinated. Some may known as it a fraud, something not genuine. Some will say it is a company that doesn&#8217;t perform. And you can really listen to some of the really absurd ones as well, indicating that multilevel promotion should be prohibited globally.<span id="more-87"></span></p>
<p>But as you keep doing it, you keep giving this around, there will be someone who will provide a nod to you. This is when a rate begins to appear. It is good because at the preliminary level, probably only 1 out of 10 will be a part of your company, or maybe even more intense.</p>
<p>This is known as the law of regular.</p>
<p>Network promotion is a variety activity, as described in the previously of this content. The more individuals you discuss around with, the greater the possibility of individuals becoming a member of you, first and foremost, the better you become. One day, you will develop your effective multilevel promotion.</p>
<p>Bear in thoughts that returns from your buddies do not mean they dislike you or they won&#8217;t contact multilevel promotion for the relax of their life. It may just be that you have met them at the incorrect factor of time. Try again when. When you keep giving for years, you will obtain a transformation amount of 3 out of 10.That would be regarded a higher transformation amount. You will have to create up with the variety for what you absence in abilities and encounter.</p>
<p>Keep giving around, take large measures, there is no key technique in multilevel promotion. You can increase on your abilities of your demonstrations, style a better adhere to up program, be more honest in developing connections with others. But it all comes down to one factor, are you seeing enough people? Once you are in this area for lengthy enough, individuals will observe your concentrate, individuals will begin to think diversely of what you are doing and may be drawn to your company. In this way, you don&#8217;t have to take the effort to organize a conference, they will come to you.</p>
<p>Arrange to satisfy with as many individuals as you can regardless of their existing position of their life, you will never know when is local plumber existing this opportunity to them. &#8220;Some will, some won&#8217;t, so what? Next one! Because somewhere someone is always holding out.&#8221; I wish you will be able to create your own effective multilevel promotion and perform towards your own economical achievements.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/successful-network-marketing-understand-the-law-of-average/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bum Marketing &#8211; The Breakdown</title>
		<link>http://www.greylite.net/bum-marketing-the-breakdown/</link>
		<comments>http://www.greylite.net/bum-marketing-the-breakdown/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 07:31:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=85</guid>
		<description><![CDATA[Bum Marketing is the one of the best methods to start your Financial Freedom. Along with being a great way to introduce yourself to Internet Marketing it also can be started today for no cost. First lets figure out Bum Marketing is not. It is not a &#8220;Quick Get Rich Scheme&#8221;. You will not start [...]]]></description>
			<content:encoded><![CDATA[<div id="article-content">
<p style="text-align: justify;"><strong>Bum Marketing</strong> is the one of the best methods to start your Financial Freedom. Along with being a great way to introduce yourself to Internet Marketing it also can be started today for no cost. First lets figure out Bum Marketing is not. It is not a &#8220;Quick Get Rich Scheme&#8221;. You will not start making money instantly over night. Take it from someone who has been through the trenches with Bum Marketing.</p>
<p style="text-align: justify;">What it is. It is a great way to get out of that 9-5 if you spend the time learning the steps and process. You may not get rich over-night but you can make a very good amount of money. You can easily start making 100$ a Day within several months from now. Imagine the possibilities that is an extra 3,000$ a month with no cost at all. Lets start learning more about making money online today.<span id="more-85"></span></p>
<p style="text-align: justify;">Lets paint a picture in your head. If <strong>Bum Marketing</strong> were a Double Decker Fudge Cake with Creamy White Frosting. The writing would be the Double Decker Part.</p>
<p style="text-align: justify;">Writing is the biggest and most important part of Becoming A Successful Bum. When you are using the <strong>Bum Marketing Techniques</strong> you will be writing and writing. Bum Marketing is not for the person who wants to write 1 or 2 articles a week and except 100$ a day. You may start earning a couple of sales in several months but nothing even close to the money you were probably hoping for.</p>
<p style="text-align: justify;">You will be writing somewhere between 5-8 articles each day. That is a lot of writing for some people. Others will not mind spending a few hours a day to an extra income. For each article you write you should figure you will make 20-30$ per article each month. Those will be the those Goldmines that you hit though. It is all about numbers when you are writing articles. Lets brake this down a little bit. So for every 10 articles you write lets say 1 of those would be gold. Yes that may seem low for now. If you post 300 articles in 3 months and 30 of those hit gold. You will be making 600$ a day. These numbers are showing what can be done. I am sure you have a job or you are a student maybe even both. So some days you will not be able to write articles. Set a goal though and stick to it.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/bum-marketing-the-breakdown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smtp Relay Service</title>
		<link>http://www.greylite.net/smtp-relay-service/</link>
		<comments>http://www.greylite.net/smtp-relay-service/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 23:09:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=81</guid>
		<description><![CDATA[This is in bullet-proof email servers with excellent service and modern, We always provide information of interest to you with all the basic online for you, we hope to be the center of the best information about the mass e-mail service you are looking for, we always try to avoid being caught by the filter because [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">This is in bullet-proof email servers with excellent service and modern, We always provide information of interest to you with all the basic online for you, we hope to be the center of the best information about the <a href="http://www.iMailUnlimited.com">mass e-mail service</a> you are looking for, we always try to avoid being caught by the filter because they are really a big problem in your email marketing campaigns. Make sure your content does not have the kind of ad words, words spam, and straight to the point and make it unique. Also be sure to add the unsubscribe button in your e-mail client so you have total control of the email that comes from you. <a href="http://www.iMailUnlimited.com">mass smtp relay server</a> is a highly effective strategy that can be used to reach the widest possible targeted audience. Since we came just for you. And Let&#8217;s see here would be useful information for you with all of the concept of <a href="http://www.iMailUnlimited.com">smtp relay service</a> are professional and the best, because we are always an inspiration and a solution for you.<span id="more-81"></span></p>
<p style="text-align: justify;">The best service from us in accordance with your wishes and that definitely gives you the best solution for every bullet-proof email servers with a very professional and you must find the best solution for you. All the information we provide is special just for you and you can find information smtp relay service are very professional. And Hopefully you are satisfied with the information here about bulk e-mail server and that can definitely help in all your problems,</p>
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/smtp-relay-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seo Agency Information</title>
		<link>http://www.greylite.net/seo-agency-information/</link>
		<comments>http://www.greylite.net/seo-agency-information/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:40:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=77</guid>
		<description><![CDATA[Very beneficial if you read the information that the best here with all the concepts that would help you in every job the best that we gave in Seo Agency, we are always working in a professional and the best to serve you for who you are looking for Seo Agency, with the quality of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Very beneficial if you read the information that the best here with all the concepts that would help you in every job the best that we gave in Seo Agency, we are always working in a professional and the best to serve you for who you are looking for Seo Agency, with the quality of our you must provide be pampered with all of our services that would assist you in building the link, the quality that we provide to the appropriate concept in the internet world today because we are always providing the right information to you in the best link building. With the information here we advise you seek the information here as this information is very good for helping to build the link as you wish, In addition we present the various concepts that help you with all the theories that would make you happy and satisfied with all manner Seo Agency we work in a highly professional, professionally We explained this to you so that you become the best solutions for your website with our service you must achieve something you want to build links, and if you need to get all the information and services we very easily you can find information here just link building, you&#8217;ll get the best service from us in accordance with your wishes and we will give you the best solution for each Seo Agency with a highly professional. All the information we provide is special just for you and as an information center that is right we are here to be a solution in a professional <a href="http://www.theseoagency.com">Seo Agency</a>.<span id="more-77"></span></p>
<p>Seo Agency information may be useful for you and we are sure you must be satisfied with all the best information is only here, As the center of the right information into the concept and we are always solutions to build a link to the website for all your needs can be met fully and professionally, with the concept Seo Agency we provide you will like a variety of information that would make you comfortable in the inspirational link building, therefore we come only for with all the concepts that are very modern and the best in this information, we must make sure you are satisfied with all the information Seo Agency, we came to be the best solution for you in the best Seo Agency, we believe all of this information can definitely help you in the development of the internet today. And may we be the best information about the center you are looking for Seo Agency and solutions in the growing Internet world.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/seo-agency-information/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Motorsports Marketing and Sponsorship</title>
		<link>http://www.greylite.net/motorsports-marketing-and-sponsorship/</link>
		<comments>http://www.greylite.net/motorsports-marketing-and-sponsorship/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:10:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=66</guid>
		<description><![CDATA[Learn about using motorsports marketing to increase your brand awareness and your market share. Article highlights the motorsports sponsorship industry, its benefits and options. Also lists sources for more detailed information.A company can benefit from motorsports sponsorship in many ways, such as:-Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Learn about using <a href="http://www.greylite.net/">motorsports marketing</a> to increase your brand awareness and your market share. Article highlights the motorsports sponsorship industry, its benefits and options. Also lists sources for more detailed information.A company can benefit from motorsports sponsorship in many ways, such as:-Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.<span id="more-66"></span></p>
<p style="text-align: justify;">&lt;b&gt;2. Heightening Visibility and Creating Positive Publicity&lt;/b&gt;</p>
<p style="text-align: justify;">Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company&#8217;s products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.</p>
<p style="text-align: justify;">&lt;b&gt;3. Enhancing Image and Shaping Consumer Attitudes&lt;/b&gt;</p>
<p style="text-align: justify;">Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Sponsoring a racing driver is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company and its products and services.</p>
<p style="text-align: justify;">&lt;b&gt;4. Differentiating from Competitors&lt;/b&gt;</p>
<p style="text-align: justify;">The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Sponsorship allows smaller companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using motorsports sponsorship will give you a decided edge over your competition.</p>
<p style="text-align: justify;">&lt;b&gt;5. Enhancing Business, Consumer and Employee Relations&lt;/b&gt;</p>
<p style="text-align: justify;">Sponsorships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.</p>
<p style="text-align: justify;">&lt;b&gt;Summary</p>
<p style="text-align: justify;">Motorsports sponsorship is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.&lt;/b&gt;</p>
<p style="text-align: justify;">For more detailed information about motorsports marketing and motorsports sponsorship, please visit http://www.topspeedracer.com</p>
<p style="text-align: justify;">Copyright © Louis Albornoz. All rights reserved.</p>
<p style="text-align: justify;">
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/motorsports-marketing-and-sponsorship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi Level Marketing</title>
		<link>http://www.greylite.net/multi-level-marketing/</link>
		<comments>http://www.greylite.net/multi-level-marketing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:09:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=64</guid>
		<description><![CDATA[The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of two things: either sell it directly to consumers or find others who will buy your product from you and sell [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">
The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of two things: either sell it directly to consumers or find others who will buy your product from you and sell it to other people.<span id="more-64"></span></p>
<p style="text-align: justify;">MLM systems require that you recruit people not only to buy and sell your product, but who will also recruit other people to buy and sell your produc&#8230;</p>
<p style="text-align: justify;">
<p style="text-align: justify;">The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of two things: either sell it directly to consumers or find others who will buy your product from you and sell it to other people.</p>
<p style="text-align: justify;">MLM systems require that you recruit people not only to buy and sell your product, but who will also recruit other people to buy and sell your product…and then recruit even more people. This may seem unusual since you are recruiting people to compete with you, but MLM will convince you that it is reasonable to recruit competitors because you will get a cut of their profits. This will take your mind off the fact that no matter how big your town or market, it is limited. There will always be a few people in MLM systems who will make money but the majority will fail, just due to the nature of the system.</p>
<p style="text-align: justify;">Multi-level marketing is a system of marketing which puts more importance on the recruiting of people than on the selling of products which is makes for a flawed system. MLM is very attractive to many people though because it sells hope and appears to be outside the typical type of business. It promises wealth and independence but unfortunately MLM is much more likely to result in failure than success. The most successful MLM scheme is Amway which has millions of distributors worldwide with sales going into the billions. In the year 2000, an average Amway distributor earned about $700 a year in sales, but spent about $1,000 a year on products. Remember, that sellers also have other expenses such as transportation, communication, etc.</p>
<p style="text-align: justify;">This type of system is very beneficial to those who own the company or supply the products, but to those lower down on the pyramid, this is nothing but a money eating scheme.</p>
<p style="text-align: justify;">However, there are a few benefits to being an MLM member, such as getting certain tax write-offs, access to special products, the chance to meet new friends and maybe even a few bucks. But, while all of these things can be good, none of them will benefit you’re real financial situation. Other downfalls about being an MLM member is that you can never admit to others if you are doing badly. In order to sell products you always have to keep on a happy face to customers, which often include family and friends. So unless this sounds like a good career move to make, most people would suggest that you steer clear of this opportunity.</p>
<p style="text-align: justify;">
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/multi-level-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monetizing the Social Network</title>
		<link>http://www.greylite.net/monetizing-the-social-network/</link>
		<comments>http://www.greylite.net/monetizing-the-social-network/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:08:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=62</guid>
		<description><![CDATA[An overview of why advertisers are taking advantage of the highly-adopted social network trend on the internet. Michael Jones reveals the factors that result in successful interative campaigns. Companies can build customer and brand loyalty via tactics such as revenues share/per transaction fees, buying club/affiliate revenue models, corporate sponsorship, etc A review of ways marketers [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">An overview of why advertisers are taking advantage of the highly-adopted social network trend on the internet. Michael Jones reveals the factors that result in successful interative campaigns. Companies can build customer and brand loyalty via tactics such as revenues share/per transaction fees, buying club/affiliate revenue models, corporate sponsorship, etc</p>
<p style="text-align: justify;"><span id="more-62"></span></p>
<p style="text-align: justify;">A review of ways marketers can align with these consumer hot spots.</p>
<p style="text-align: justify;">Online social networks are hot. Those who participate in them belong to two, three, four, maybe even more than 10 or 20 different ones. They enjoy their features, upload photos, request business contacts and talk with friends.</p>
<p style="text-align: justify;">For now, consumers get to do this for free. For now.</p>
<p style="text-align: justify;">Although social networking in the offline world may be well-established &#8212; monetized through conferences, venues, referral fees and headhunters &#8212; the online world seems to just be examining the methods of monetization. The general principle still stands: if you have a large database of active users, you can make money &#8212; right?</p>
<p style="text-align: justify;">Here is how it is being done today:</p>
<p style="text-align: justify;">Advertising &#8212; A quick review of ad dollar expenditures in the U.S. reveals that only a small portion of the total is spent online &#8212; but that is going to change fast. Online advertising is once again booming &#8212; and just as public television and print media often can be sustained from pure advertising models, online is no different. The leading social networking sites (MySpace, Friendster and LinkedIN, along with many others) are primarily supported by advertising. Although their aggressive growth strategies mean that some may still be losing money, advertising represents a substantial amount of revenue.</p>
<p style="text-align: justify;">Revenue Share/Per Transaction Fees &#8212; Someone clicks on her friend’s profile on Friendster and sees that he loves HBO’s hit series &#8220;Deadwood.&#8221; Clicking on the term ‘Deadwood” brings up all the other members who have the same interest &#8212; and an easy-to-purchase link for the &#8220;Deadwood&#8221; Season One DVD through Amazon. It’s essentially a focused advertising arrangement &#8212; marketers now have precision targeting through social networking profiles, tapping into user interests &#8212; and offering purchase options within very specific filters.</p>
<p style="text-align: justify;">Events &#8212; Although revenue numbers generated from MySpace-style events are difficult to come by, these events are known to be well attended and a driving force behind MySpace’s impressive growth. In general, while it’s unlikely that offline events account for more than 10 percent of any social network’s revenue, events do make for great content and word-of-mouth advertising.</p>
<p style="text-align: justify;">Moving forward, compelling new ways to monetize social networks will continue to emerge. The downside, however, is that some of these methods may not be in the user’s best interest &#8212; and they might end up taking the “cool” edge off these communities.</p>
<p style="text-align: justify;">The Buying Club/Affiliate Revenue Models &#8212; With Buy.com’s purchase of Metails, a major offline and online retailer has recognized the power of social networking and made a commitment to the space. Yub.com enables users to develop their own social network focused around products, product ratings and, more importantly, a point-based rewards system that lets members benefit from a friend’s purchases. While Yub.com feels like heavy retail &#8212; with a full online mall that has grown rapidly in the last few months &#8212; the site is building a large user base and enticing members to recommend products to friends.<br />
Although the buying club mentality might work only within certain types of social networks, the notion of a point system that rewards users for certain activities should be embraced more broadly. By developing a currency system, a social networking site can create very real incentives (promotions, giveaways, contests, fundraisers) for specific actions, from which everyone can benefit.</p>
<p style="text-align: justify;">Corporate Sponsorship &#8212; Does being a fan of a brand mean that you want the owner of that brand to have all of your personal profile information? Practically speaking, the answer has to do with the type of brand and the reward the user receives for sharing that information. Corporations will take notice of these social networks and begin offering competitive services with products and (if they are smart) experience-based rewards. Just as Icelounge (described as a “MySpace for skaters”) was launched, larger brands will begin to do the same. Increased brand loyalty and sales opportunities will lead directly to monetization.</p>
<p style="text-align: justify;">Country Clubs/Membership Fees &#8212; The SNS world can be a field of dreams &#8212; albeit for a price. As social networking site ASmallWorld.com has recently demonstrated, if you build a great social network &#8212; making it “invite-only,” with restrictions on activities &#8212; well, everyone wants to join. Naseeb likewise has proven that a focused social network, aimed at a specific niche, can justify an admission charge. From where I sit, I’d much rather be part of a social network with fewer members, no advertising, and no corporate sponsorship but that charges for entry.</p>
<p style="text-align: justify;">Overall, social networking sites are experiencing hockey stick growth and, in the process, influencing new types of two-way brand experiences and community building on the web. Although the approaches to monetization outlined here just scratch the surface, revenue models abound. Any repository of personal data and contact information on a large group of users (perhaps better to call them “consumers”) inevitably translates to profit opportunities.</p>
<p style="text-align: justify;">Let’s just hope that all our email accounts and personal profiles don’t end up in a spam database though a dot-com SNS auction.</p>
<p style="text-align: justify;">
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/monetizing-the-social-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mortgage Marketing With a Blog</title>
		<link>http://www.greylite.net/mortgage-marketing-with-a-blog/</link>
		<comments>http://www.greylite.net/mortgage-marketing-with-a-blog/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:08:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=60</guid>
		<description><![CDATA[One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.There are many sites on the internet that allow for you to set [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.There are many sites on the internet that allow for you to set up a Blog for free. They also make it very easy for beginners to set up their Blog allowing for them to choose their own url name and template.<span id="more-60"></span></p>
<p style="text-align: justify;">On your Blog you can put a photo of yourself, allowing for potential customers to put a name with your face. You can also put a short biography of yourself to allow your potential clients an opportunity to get to know a little more about you.</p>
<p style="text-align: justify;">This is a great way to allow for customers to find a comfort level with you.</p>
<p style="text-align: justify;">Once you have the name and template set up, you can than begin to add information about the products and services you have to offer, and how they can benefit your customer, and meet their needs.</p>
<p style="text-align: justify;">Than, every day, post a new topic. It can be an article you have written yourself on the mortgage industry, or just some information on a new product or promotion you are offering. New material added to your Blog on a daily basis will keep customers coming back to your Blog.</p>
<p style="text-align: justify;">Believe me, you do not need to be a rocket scientist or have a degree in computer science to build a Blog. A Blog can be built in less than five minutes by anyone that wants to do it. It is very simple.</p>
<p style="text-align: justify;">Once you have your Blog in place, you can add the url address to your e-mail address and you can also have it put on your business cards.</p>
<p style="text-align: justify;">Whenever you are dealing with a new client, end the conversation by asking them to visit your Blog.</p>
<p style="text-align: justify;">Also, blogs are a great way to communicate with other professionals in the mortgage industry. Encourage other loan officers to visit your Blog and post their thoughts, comments, or industry related material.</p>
<p style="text-align: justify;">Building your own Blog is definitely worth looking into, so give it a shot. It is another great tool to add to your mortgage marketing arsenal.</p>
<p style="text-align: justify;">
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/mortgage-marketing-with-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Modern-Day Postcard Marketing</title>
		<link>http://www.greylite.net/modern-day-postcard-marketing/</link>
		<comments>http://www.greylite.net/modern-day-postcard-marketing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 09:07:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greylite.net/?p=58</guid>
		<description><![CDATA[Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.Postcards are one of the most effective marketing tools you can use to generate website traffic or [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new &#8211; and they may not be very exciting. But they really work &#8230;especially if you follow these 6 proven postcard marketing tactics.<span id="more-58"></span></p>
<p style="text-align: justify;">&lt;B&gt;1. Know What You Want&lt;/B&gt;</p>
<p style="text-align: justify;">Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.</p>
<p style="text-align: justify;">Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store &#8230;or something else?</p>
<p style="text-align: justify;">&lt;B&gt;2. Use the Best Mailing List&lt;/B&gt;</p>
<p style="text-align: justify;">If you want postcards to generate repeat sales, you already have the mailing list &#8211; your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.</p>
<p style="text-align: justify;">For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell &#8230;or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.</p>
<p style="text-align: justify;">&lt;B&gt;3. Design Your Postcard to Look Like a Friendly Message&lt;/B&gt;</p>
<p style="text-align: justify;">People like friendly messages. They don&#8217;t like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.</p>
<p style="text-align: justify;">For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender&#8217;s name at the bottom. Avoid borders, graphics and other design features often used in advertising.</p>
<p style="text-align: justify;">&lt;B&gt;4. Include an Incentive to Respond Quickly&lt;/B&gt;</p>
<p style="text-align: justify;">Provide a reason for those who read your postcard to take action &#8211; now. Don&#8217;t let them put your postcard aside for later action. They&#8217;ll get involved in other activities and forget all about it.</p>
<p style="text-align: justify;">For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.</p>
<p style="text-align: justify;">&lt;B&gt;5. Use Real Stamps&lt;/B&gt;</p>
<p style="text-align: justify;">Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.</p>
<p style="text-align: justify;">&lt;B&gt;6. Time the Delivery of Your Postcards&lt;/B&gt;</p>
<p style="text-align: justify;">Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.</p>
<p style="text-align: justify;">Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery &#8211; depending on how far they have to go. That&#8217;s the normal delivery time for First Class Mail in the US.</p>
<p style="text-align: justify;">Postcards have been around for a long time &#8230;but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.</p>
<p style="text-align: justify;">
]]></content:encoded>
			<wfw:commentRss>http://www.greylite.net/modern-day-postcard-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

